Compass 3-Phase Marketing

Phase 1: Compass Private Exclusive

First, I privately market your home to Compass's exclusive network of top agents. This approach lets us test pricing, gather valuable feedback, and build early demand all without the risk of public price reductions or accumulating days on the market. It also creates a sense of urgency among serious buyers, sometimes leading to premium offers from those who want certainty or to avoid competition.

Phase 2: Compass Coming Soon

Next, we expand our reach with Compass Coming Soon, showcasing your home to millions of potential buyers before it officially hits the market. This phase ensures broad exposure to agents from all brokerages and online buyers without your home being publicly listed on the MLS, where days on market and price adjustments are visible.

Phase 3: Going Live Everywhere

With valuable insights from our pre-market phases, we fine-tune the pricing, address any concerns, and optimize your home’s presentation. By the time we go live on all platforms, we’ll have built strong demand and positioned your home for the best possible outcome.

Think of it like a movie launch trailers create excitement before the big premiere. The Compass 3-Phase Marketing Strategy works the same way, giving us multiple opportunities to generate buzz and refine our approach.

It’s as simple as... One... Two... Three!